Mini Jambox by Jawbone

Agency: West / Client: Jawbone.

In 2013, Jawbone launched the Mini-Jambox, a new addition to their popular series of compact Bluetooth audio speakers, designed by Yves Béhar. West, a marketing agency, was entrusted with the responsibility of leading the product announcement campaigns and designing the e-commerce site.

My Role:

As the creative lead and designer, I took the reins of the digital aspect of the product launch. I collaborated closely with the brand creative team, leading the design process of the website and providing creative direction on the CG production. Furthermore, I worked hand-in-hand with Jawbone's internal engineering team to bring the website to life.

A significant part of my role involved presenting our work to Jawbone's senior executives, including the CEO, COO (Yves Béhar), and CMO. I acted as the principal representative of the West team, ensuring that we were aligned with their vision and expectations for the Mini Jambox launch.

In a groundbreaking approach, I proposed creating a fully responsive website that tells the product's story through seamless 3D animations, highlighting the aesthetic appeal of the Mini Jambox. At the time, this was among the first websites to fully integrate a smooth scrolling experience with 3D animations. This pioneering design approach was referenced in many web design blogs and articles, underscoring its influence and innovative impact in the field.

Design Mock-ups

A design mock-up of the Jambox family’s entry page, where you can learn more 3 Jambox speakers (Mini Jambox, Big Jambox, Jambox)

A design mock-up of the Mini Jambox product website. This visual blueprint illustrates the layout, color scheme, and general user interface for the site, providing a glimpse into the user experience before the site went live.

A design mock-up of the Big Jambox product website.

A design mock-up of the Jambox product website.